Vivet is a publication design project focused on mastering multi-page editorial layouts while executing a cohesive brand identity. The project demonstrates advanced layout strategy, grid structure consistency, and systematic visual branding across all spreads and supporting deliverables.
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Project Overview
Publication Branding School Project
My Role
Graphic Designer
Key Skills
Adobe Indesign
Social Media
Branding
Publication Branding Project Overview
This project establishes a unified visual identity for a multi-page editorial magazine and its accompanying marketing materials through a consistent typographic, color, and grid system. Final deliverables include full magazine spreads, promotional print collateral, and digital campaign assets that maintain seamless brand cohesion across all touchpoints.
The Challenge
Managing precise color fidelity and grid flexibility across diverse formats makes it difficult to adapt dense print layouts into responsive digital assets without diluting brand cohesion. Additionally, maintaining visual variety across multi-page spreads requires balancing high-density text, imagery, and white space without breaking the overarching typographic hierarchy.
Design Strategy & Execution
Centered on sustainable living, this issue highlights smart home technology through an earthy palette of warm, natural tones applied across typography and imagery. To bridge the gap between organic themes and modern innovation, clean typographic choices and text-imagery interactions seamlessly synthesize the natural world with technological intelligence. Additionally, three alternate cover designs demonstrate the visual identity's versatility, proving that the established brand remains cohesive across varied editorial topics while retaining its core aesthetic.
Social Media Strategy & Execution
Adapting an established publication grid to social media requires navigating distinct canvas dimensions, aspect ratios, and orientation constraints without compromising brand integrity. To ensure immediate brand recognition across platforms, the digital advertisements mirror the magazine’s visual identity by employing curated, tone-matched photography and consistent typographic hierarchies. This strategic alignment bridges print and digital touchpoints, producing a cohesive, multi-platform brand narrative.
